Your SEO and PPC need to play nicely | eMastery.com

Posted on May 12, 2012 by admin

TRANSCRIPTION Alright, the great debate between Pay Per Click and SEO. This has been something that seasoned entrepreneurs and even some marketers have been battling with for quite some time. I’m going to go quickly over the pros and cons of both amazing tools when used properly. It really all comes down to your business. There’s no silver bullet for marketing in any business, and neither of these platforms are silver bullets. Sometimes you’ll use one over the over or you’ll use a mixture of both. I’ll give you a little case study about my company in regards to how we used it, how it didn’t work in some areas and how it worked in others. So pros and cons…The biggest pro of using SEO… there are two pretty big pros. The first one is, when you look at a Google search page and you look at the results, in the center obviously is your organic search results, those search results are clicked on 85% more than the paid ads on the side. So right out of the gate you get a much better click-through rate, and this has been proven through heat maps and analytics and so on and so forth, so it’s been beaten to death so there’s no debating it now. The second thing is dollar per dollar, Pay Per Click cannot touch Search Engine Optimization by any stretch. Perfect example, I have a customer of mine who basically spends roughly about 00 a month on Pay Per Click and he gets roughly about 600 views a day…or visitors a day… on his website, 50 of those come from Pay Per Click so if …

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One comment on “Your SEO and PPC need to play nicely | eMastery.com”

  1. Sandra Sanders on said:

    Agreed. A balance is key.

    Reply ↓

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