SEO TV – Keyword Analysis, Which Keywords Should I Choose For My Marketing Campaign?

Posted on April 16, 2012 by admin

When choosing keywords for either a pay per click or search engine optimisation campaign, it is imperative that you first understand general keywords can often be a tremendous setback. What are General keywords? For example if you owned a shoe store in Melbourne, you may be tempted to choose a keyword such as “shoes” or “buy shoes” to spend your PPC advertising budget on. This would be a mistake. If you only sell sports shoes and you target “shoes”, you’re spending money on the wrong people. These consumers are looking for various types of shoes, not just the one’s you sell. Additionally, you have to think about competition. There will be far more people who target a keyword such as “shoes” than a keyword such as “buy sports shoes melbourne.” This is why keyword analysis is very important to a campaign and should be done thoroughly before spending any money on search marketing. If you have any further questions on this episode or any other episode then email help@seotv.com.au

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This entry was posted in Pay Per Click Marketing and tagged Digital Marketing, help web marketing, PPC Keywords, SEO Search Engine Optimisation, website marketing. Bookmark the permalink.

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