Quick Win Clinic (Part I) – The 5 easiest changes to make to your landing pages right now

There are essentially two ways to increase your website’s performance: Endlessly drive more traffic to your landing pages with media buys, direct mail sends and time-consuming social media Improve the conversion rate of the traffic you’re already getting Since many marketers struggle with getting budget for driving traffic, our next Web clinic will help you improve your marketing performance by working with what you already have. Of course, “working with what you already have” means you need to know how to tweak your site for the greatest conversion gain. To that end, in this clinic replay, Dr. Flint McGlaughlin distilled all of our conversion response optimization research into five landing page changes that can help you improve conversion rates quickly. In addition to the teaching, our researcher Zuzia Soldenhoff-Thorpe reviewed your pages live and identified quick changes to improve performance.

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This entry was posted in Pay Per Click Marketing and tagged 5 Easiest Changes, A/B Split test, advertising, customerbehavior, customertheory, Flint mcglaughlin, How-to (Conference Subject), increasing CTR, marketing case studies, marketing experimentation, marketing optimization, marketing research, marketing ROI, Marketing science, marketing strategy, marketing testing, marketingexperiments, paid search optimization, PPC optimization, Quick Win, webclinic, website testing. Bookmark the permalink.

3 comments on “Quick Win Clinic (Part I) – The 5 easiest changes to make to your landing pages right now

  1. Carolyn Cooper on said:

    These guys always blow me away. 

  2. Randy Sanchez on said:

    Great job! Thank you for sharing recordings on YouTube!

  3. Shirley Mcdonald on said:

    Hey guys, could I suggest you edit this down into a 5 minute preview as well?

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