Part 1, Episode 5 – Landing Pages and Pay Per Click (PPC) – Edge of the Web Radio

This is the first part of a four part episode of Edge of the Web Radio. To learn more about Edge of the Web Radio, visit our website: This show we discuss Pay Per Click campaigns for Google AdWords. You will get an instant spike in traffic by running a PPC campaign. Try targeting cheaper long tail keywords to make your budget last longer. To download a podcast of this show, you can find it on iTunes or visit our website here This week’s notes: – Google Analytics – Setup your custom report dashboard – Pay Per Click – Create a Google AdWords account with a free coupon and run a test PPC campaign using landing pages – Conversion Rate Optimization – Have a single purpose and CTA for every page (Focus your pages on conversion) Edge of the Web Radio is brought to you by Site Strategics. Site Strategics is a web design and marketing services company that not only helps business owners look good on the Internet, but also uses proprietary methodologies such as Site @ttractor™— a search engine optimization method — to ensure you come to top positions on major search engines. Are you looking for an Indianapolis SEO professional firm? Site Strategics curtails its business to Indianapolis, Indiana — but also works nationwide. To learn more, visit our website:

This entry was posted in Pay Per Click Marketing and tagged advertising, Analytics, branding, business, content, design, Edge, Engine, facebook, generation, Google, indiana, indianapolis, Internet, lead, Marketing, Media,, Optimization, PPC, Radio, Search, seo, small, Social, Twitter, web, website. Bookmark the permalink.

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