When I marched out on my own to chase full time blogging, one of the side gigs I maintained was freelance web design installing WordPress sites.
This tiny side hustle let me make anywhere from $100 to $500 additional every month with minimum selling effort.
So today I am sharing my thoughts on this type of business in case any of you would like to pursue it. I’ll try to respond to a few questions that I anticipate you could have. But be happy to chime in with your questions (and tips) in the comments below.
What Do You Need To Start?
Manifestly you will need to have (or be content to gain) a good awareness of how internet sites are built. Especially, WordPress-based sites. This suggests, at a minimum, you will need to understand :
the easiest way to register domains and point them at host servers
How to enroll for hosting services
how to install both WordPress (.org) and a theme or theme framework (like Postulation) on your webserver
And how to perform basic theme customization.
The majority of this knowledge I learned myself by simply making my websites (e.g. This blog). These days, the above list of minimum talents is much simpler to achieve than it might appear.
Isn’t WordPress blogging software? In actual fact it’s an open-sourced content management system that is primarily utilized by blog owners. Therefore yes, it is blogging software, but it can also be quickly customised to have the look of a static internet site. Simply navigate to “settings / reading” in the WordPress admin panel and set a static page as the default page.
Finding Clients For Your Site Design (in Croatian web dizajn) Business
The more troublesome piece of this business, to my mind, is finding the right clients. One of the active ingredients to being successful initially in this business is understanding of the industry and of your competition. This is going to help you to aim towards the right clients and manage expectancies and fees.
Here’s what I mean. In the world of web design, there’s a complete range of types of services offered. On one end you’ve got the top of the range designers who charge multiple thousands of dollars initially to install a completely bespoke design and then may or may not charge regular monthly costs for site maintenance. You aren’t (at least initially) going to be in competition against these designers.
On the other end, you have the services catering to the do-it-yourself small enterprise owner. These are the free platforms like Blogger and WordPress.com as well as the monthly fee only services like 1and1.com. You can’t most likely compete with these free platforms.
What you want is a client who wants something in the middle of this range. They’d like to control the feel and look of their website, most likely even making some changes themselves. They realize the importance of having their own place on the Web ( not just a business that’s piggy-backing off of a free platform ).
They also don’t really want to pay for monthly charges, beyond the price of straightforward hosting ($8 / mo). They simply want somebody to help them get setup and possibly update the site (outside of the blogging functionality) annually. For this, they are prepared to spend any amount from $100 to $500, depending on the quantity of customization involved.
Bonus Services You Can Offer
On top of a basic install, you can offer your clients services like : content creation, logo design (I might generally outsource this), social media account set-up, Google local listing, basic on-page SEO, etc . All of these take time, so be sure you charge for these separately, or build them into your basic install package price .
How It Is Possible To Get The Clients
It isn’t always going to be simple, but there are many ways to find clients. Post on craigslist. Create a internet site and market it using Facebook and Twitter. Call your self employed mates and see whether they require a new or updated website. Offer your services at 99designs, oDesk, elance, or similar service. Remember to think about your target client. Where do these folks work? How will they be reached? Use that to drive your promotional efforts as reported tagza.