Having a web presence is presently a must especially if you happen to have got a retail business. With both Facebook commerce and mobile commerce growing steadily, it makes sense to enrich an existing brick and mortar business with an internet store.
Choose A Acceptable Ecommerce Solution
In order to have a proper working online store, you’d need to have a dynamic ecommerce solution backing it. I’d personally endorse employing a hosted ecommerce solution instead of a stand alone one. This is due to the fact that so long as you subscribe to a hosted ecommerce solution, you will be entitled to free upgrades.
For stand alone ecommerce solution, there is usually an introductory period of around a year where a merchant would be entitled to free upgrades and support. Beyond that period, merchants would have to pay a fee for every upgrade.
Don’t Over Pay
A hosted ecommerce solution’s price is an important factor to consider before arriving at a decision. Some merchants who can afford to pay a $300 a month subscription will do so without even batting an eyelid. That is not a cautious action to take. This is due to the fact that they would finish up stumping up for items they may not need.
Recently you can simply get a full featured hosted ecommerce solution for a little less than $100 a month, with the cost of a basic ecommerce solution starting from as low as $15 a month. A $100 a month cart would be more than needed for a SOHO business just entering into the area of ecommerce. It’s often possible to upgrade later when the situation needs it.
The money you save on employing a more affordable package will enable you to pay for some traffic to your store compete PPC (Pay-per-click). You can use the money to finance basic SEO (Search Engine Optimization) packages some ecommerce solution providers are offering.
Keep An Eye Open For Important Features
A hosted ecommerce solution is supposed to make running an online store a simple and reasonable affair. To make it affordable, not only should the subscription fee be easy on the wallet, there should many helpful and beneficial free features available.
Standout features that should help push your store and its products are Facebook social shop app, mobile store app and newsletter broadcast.
Features that help you improve your bottom line without needing to raise your workload are automated e-mail to address cancelled orders and automatic stock notification email which automatically informs customers as soon as a product is in stock once more.
Use The Free Trial Period
There is not such a thing as a very good software so it is better to try things out for yourself. Most hosted ecommerce solution providers offer a thirty day period where you can try out their solution for nothing.
I recommend that you use this chance to try out as many features as feasible and see whether you find the ecommerce solution easy to utilise. You must also test their support ticket system and see how fast they make a response to your investigations. They should get back to you within twenty-four hours on ordinary work days.
If you find nearly everything to your taste, than you must actually consider enrolling for the hosted ecommerce solution.
To sum up,
- Use the free trial period to try out the software
- Be careful not to over pay for ecommerce solution
- Make sure the cart you choose has all the important features you would need to run a successful store