I have been a web marketer for the last twelve years; there have been many changes to the way people should go about promoting their websites in this time and it can prove to be a bit of nightmare trying to keep in touch with the latest web promotion changes. What worked only three years ago could now result in your site receiving a ban or penalty on the major search engines. Paid links and over-excessive reciprocal linking are seemingly a thing of the past.
Only a couple of years ago a webmaster or an SEO services company could simply purchase a backward link on a high power website and that on its own would catapult the site up the rankings.
But then the major power in the world of the search engines, Google, decided to move the goal posts by declaring war on this paid links market, stating that it was seriously distorting their search results. This upset a lot of people, this tends to happen when money is involved, with many accusing Google of acting as God. The stance that Google took was in some people’s eyes quite abrupt but straight to the point and was basically that we make the guidelines for our search engine and if you decide to break those guidelines that you could end up with a penalty.
Nowadays there is a new watch word in the world of the web marketing service; relevancy. What does this mean? Well quite simply the backward links that you attempt to obtain now need to be relevant to the site that you run for them to have a real benefit. Again this surely is common sense. If a website about gardening has a link pointing to a website about camping, is this offering any value to its site visitors? Not really.
I also believe that those webmasters who are happy to put in the hard yardage are now going to see their efforts fully rewarded. Some of the old favourites such as article marketing are becoming more popular than ever but quality is now far more important than quantity. There are now an increasing number of articles to choose from therefore only the best pieces of content will receive the full benefits.