Does PPC & AdWords work for YOUR dental website?

Posted on April 6, 2012 by admin

www.smartboxwebmarketing.com Who really clicks on those pay-per-click ads? Well, a lot of people. The Google pay-per-click, the sponsored listings, are the cash cow behind Google. You’re looking at, Google generated billion in revenue last year and the pay-per-click advertising was one of the biggest producers for them. The vast majority of that came from people clicking on those little ads that you can do through Google AdWords and their pay-per-click marketing. When you’re doing pay-per-click it’s very similar to doing organic optimization; you want to be sure that you’re going after the keyword terms that people are actually searching for first off, and that the types of patients that you want to attract are searching for. A great example here again is dentists that want to optimize for the very general words, “dentist Phoenix Arizona” or “dentist Chicago Illinois”. That’s a very general category, there’s a ton of competition which means it’s very expensive to get into and the return is very low. You’re going after a very low transaction size patient in a very highly competitive keyword term, whereas if you go after a longer-tail keyword such as “dental implant dentist Chicago Illinois”, now you’re in a lower competition keyword with a much higher transaction size. Focusing on the niches, whether it’s Invisalign, Dental Implants, Botox, Sedation, whatever it may be, but focusing on the niches in your dental practice and attracting the specific types of patients …

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This entry was posted in Pay Per Click Marketing and tagged dental consultant, dental marketing, dental websites, dentist marketing, dentist websites, local search for dentists, video for dentists. Bookmark the permalink.

One comment on “Does PPC & AdWords work for YOUR dental website?”

  1. Pingback: Christine Roh

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